Writing
Language is a deceptively banal tool. With equal capacity to empower or impede, the written word is a language’s most absolute and definitive form.
Editorial
Arguably the most creative of freelance writing, editorial content can be a valuable tool in engaging a community and building a client base. A less direct marketing approach, editorial writing — be it a magazine article, blog entry, or press release — provides a background story, creates depth of character, and fosters interest. It’s the no-pressure sale and the lecture-less class.
Web Content
In the same way that word of mouth used to make or break a business, a well-written website can define future business. Whether your company is just starting out or an industry veteran, your website provides consumers with the quickest and most concise glimpse into your identity, the quality of your product, and your professionalism in delivering it. Millions of dollars worth of consumer decisions are made based on five minutes of scrolling and a few clicks. What will those five minutes tell your clients?
Marketing Materials and Corporate Documentation
Marketing materials sell your business and the corporate documentation that follows, internal and external, defines it. By necessity, these materials need to be clear, thorough, and concise to avoid costly confusion. Proposals, SOQs, manuals, employee handbooks, annual reports, brochures, project descriptions, even critical inter-office communications can all benefit from professional expertise.
Editing
Editing is a balancing act. It doesn't merely require the application of a set of grammatical, syntactical, and linguistic guides, though that is certainly a large part of it. Skilled editors are capable of applying those static rules in a dynamic way that is reflective of the author’s voice, personality, audience, and intent. In this way, and as with variations in speech and context, editorial suggestions should differ from client to client, project to project.